A city reimagined

Can you feel it? L.A. is changing. It’s growing taller and denser, but more ambitious, too. In the next five years a slew of projects will reshape neighborhoods all around the city.
— L.A. Magazine

Los Angeles is currently undergoing a profound transformation. We are in the midst of beautifying, unifying, and reviving this great city of ours; development is booming, neighborhoods are thriving, and the very heart of our city is growing and adapting to meet the needs of an ever-changing 21st century. We have set a course to strengthen and transform our city, to create a more sustainable LA, as evident by such initiatives as the LA River Revitalization project, the Sustainable City pLAn, the Great Streets Initiative, and the proposed overhaul of our transportation system with the Mobility Plan 2035. We are in the midst of a stunning revival and, as such, are currently the frontrunner to host the Olympic Games in 2024.

We are on the cusp of something big and the world is watching. It’s our time, and a new flag is exactly what we need to show the world that we are, in fact, an exceptional city. 

Los Angeles is 72 suburbs in search of a city.
— Dorothy Parker

Outsiders often mislabel Los Angeles as a fragmented, sprawling wasteland. Haters jump at any opportunity to criticize our vast and wondrous city, latching on to some imagined feud between eastsiders and westsiders, claiming we have no ‘heart.’ The truth is, however, that while Los Angeles may not have one central destination, there are scores of individual neighborhoods and enclaves teeming with art, culture, history, and beauty, from Ventura Blvd. to Venice Beach, Los Feliz to Larchmont Village. These urban gems might be separated by miles and miles of broken roads and crowded freeways, but they are all part of what makes Los Angeles complex, unique, and truly unparalleled.

A new flag – one that we can all rally behind – will serve as a symbol for all of Los Angeles, promoting and representing the city itself, while uniting millions of Angelenos around the world. As we continue to lead the way through the 21st century, a new flag will help show the world that, despite our expansiveness and our often-frustrating idiosyncrasies, we are not a disjointed suburban metropolis, but rather an awesome, nuanced, and self-respecting city. 

Often when city leaders say, ‘We have more important things to do than worry about a city flag,’ my response is: If you had a great city flag, you’d have a banner for people to rally under to face those more important things.
— Ted Kaye



Ready to help redefine Los Angeles? Join us by signing our petition to adopt a new city flag. 

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What's wrong with our current flag? Take a closer look to better understand why we need a redesign. 

What's Wrong With What We Have? →